By: Alice Jackson
August 30 2019

10 Design trends: Essentials for web development and marketing

To catch the attention of the target audience, a high-on-function and a super aesthetic website is needed with an impressive user-interface

Competition is the reality of business life. In fact, the greater the competition, the more demand there is for the product or services that have stimulated that high level of competition. As per the latest reports, every day, thousands of new websites are introduced to fortify the competition. In such a scenario, it’s quite challenging to catch the attention and keep the customers engaged with the brand.

a smartphone displaying the word design and its meaning in text


In today’s digital world, it has become obligatory for the companies to have an online presence. Even if a company is not selling anything online, people want them to be found through an online search. Why? It is because it gives them a sense of trust. If they want to learn anything about the company, they find the company’s website to be the most reliable source of information.

To catch the attention of the target audience, they need to offer a high-on-function and a super aesthetic website with an impressive user-interface so that they can convert your website visitors into clients or customers.

Here are the top ten design trends that can be integrated into your web development and marketing:

Videos

As a rule, a website should grab the attention of visitors within ten seconds. Videos are one of the most effective ways to catch users’ attention. You can promote your products or services, share testimonials, company’s story, tutorials, etc. through videos. The advancement of technology has made videos more affordable and widespread. The latest statistics show that 55% of people watch videos every day, and 90% of individuals find videos more helpful in making a purchase decision.

SEO landing page

SEO landing pages are search engine optimized with characteristics that make it especially attractive to the algorithms that decide whether a page is useful for search engines or not. In the olden days, pages with a large chunk of text used to satisfy the algorithms. But today, we see SEO landing pages with advanced design elements. Google now gives more importance to the pages that provide better user experience. Research has also shown that people read only 20% of the text. If that content is not able to capture the attention of visitors, it means you have lost a potential lead. Therefore, advanced design elements do the work of grabbing the attention of visitors and engaging them online.

Mobile-friendly design

The mobile industry is growing rapidly all over the world. According to Statista, the number of mobile users is expected to grow by 3.8 billion by 2021 globally.  With the rapid increase in usage, companies have started investing in the development of mobile apps and sites. When you create a website, it may look good on desktop or laptop. But if your website is not mobile-friendly, it will look unorganized, chaotic, and difficult to navigate. This increases the chances of losing potential customers. Therefore, it is vital to have a responsive and mobile-friendly website. Responsive designs adjust as per the screen of any mobile device.

Chatbots

In today’s modern world, personalization is something that people expect, and it is one of the best marketing investment companies can make. Chatbots provide a chance to enhance customer engagement and loyalty by providing them with a ready-made experience. For example, Amazon’s Alexa, Apple’s Siri, Google’s Duplex. These big businesses have invested in this technology and are successful in maintaining a relationship with their target audience.  People who are into cab and food service businesses have started taking advantage of this technology, and the trend is expected to increase in the future. According to a report, 85% of people will manage to maintain their relationship with companies using Chatbots.

Accelerated Mobile Pages

Speed is an important component of designing web pages. According to KISSmetrics, nearly 40% of people leave a web page that takes more than three seconds to load. In 2015, Google came up with the Accelerated Mobile Pages (AMP) project whose objective was to enhance the overall performance of web content and ads while improving the website speed and user experience. The project has gained a lot of popularity, and currently, there are over 1.5 billion published AMP. No matter which type of business you are in, your website should have accelerated mobile pages so that your visitors stay on the website for a longer period.

Internet of Things

The internet of things (IoT) has altogether become a new industry. By using this technology, individuals can have power over equipment through apps or remote controls. As discussed above, the mobile industry is growing at the fastest pace. This has motivated developers to indulge in the IoT. During last year, there has been a great boom in this trend and it is expected to be seen in the future as well. According to Statista, in 2017, 20.35 billion users installed the IoT apps, the numbers are predicted to rise by 75.44 billion by 2025. U by Moen, Bluesmart app, Ring video Doorbell are some of the well-known IoT integrated mobile apps. 

Virtual Reality

Virtual Reality (VR) is a technology that engages users by generating realistic sounds, images and other sensations. Although the technology was first being used for 3D movies and games, it is making its way to web design. One of the best examples of VR implementation is the website named ‘Virtual Spaces.’ The website helps visitors in visualizing the architectural drawings for Real Estate properties. You can also provide a mesmerizing experience to users with the help of Virtual Reality. 

Motion UI

Motion UI is one of the most attractive tools that support animations and transitions in web development. It is considered as a creative approach in increasing the conversion rate of the website. Nowadays, this tool has become one of the favorite tools of developers as it lets them create motion within native app setting. With motion UI, you can get access to predefined motions that can be put to use for any website. So if you want to have a simple yet intuitive website then go for Motion UI.

Typography

Though animations and illustrations can make a website impressive and interactive, you cannot afford to ignore one of the most crucial elements of design, and that is typography. Most people don’t put much effort in the typography. They don’t know the psychological impact it has in relation to communicating a message. On the web, 95% of the information is in written form. Good typography makes it easy for users to read the content, whereas bad typography turns users off. Nowadays, coming up with unique typography is no longer a problem. Google is free and open-source for fonts. It provides typography in over 135 languages. If you are not sure about which typography to use, we would suggest you to take graphic design services. These days there are a lot of websites that help users connect with thousands of professional designers globally. 

User behaviour tracking

Just like the name, it is a concept of tracking the online behavior of users. In other words, it is a study of user’s interaction, number of clicks, mouse movements, and various patterns of user behavior. If you are planning or are in the process of developing a business website, it is advisable to integrate user behavior tracking on your site. It will help you stay ahead in the competition.

Conclusion

When it comes to design, trends keep evaporating. These are the trends that are not going to evaporate but evolve in the coming years. So start implementing these trends into your web development and marketing efforts. If you think there is some other trend that is going to rule in the coming years, don’t forget to share the same in the comment section below.