Unifying a Global Tourism Brand: Multi-Site Migration

The client is a prominent government-backed organization dedicated to advancing global tourism in a world-renowned destination. Their mission is to offer travelers, media, and event planners seamless access to reliable, engaging, and up-to-date content through an intuitive digital experience. 

To support this vision, their digital mission emphasized simplifying travel planning and enriching visitor engagement through a unified, content-driven platform. 

The client faced several core challenges:

• Content spread across three independently managed websites, the main site, the Press site, and the Meetings site
• Press and Meetings sites operated on legacy CMS, making centralized content management difficult
• Inconsistent branding and UI led to user confusion and poor engagement
• Manual content updates were causing operational inefficiencies
• Lack of structured pathways for diverse audience groups (tourists, press, event planners)
• Outdated infrastructure hindered scalability and performance

If you are also facing issues with your legacy platform, let us help you migrate and unlock the power of modern, scalable digital experiences.

Migrate to Drupal Today

Here’s how we helped a global tourism brand do exactly that!

OpenSense Labs conducted a comprehensive analysis of all three platforms to identify pain points and opportunities. Three potential solutions were considered:

• Migrating only the Press and Meetings sections to a shared subdomain
• Rebuilding all three sites separately in Drupal
• Unifying all three under one Drupal 10 platform with separate navigational structures for distinct audiences

The third solution was chosen for its long-term scalability and centralized management. Our approach focused on performance, usability, and future proofing.

The overarching strategy included:

1. Objective Realignment: Consolidate content under a single CMS to improve efficiency
2. Perception Improvement: Establish a consistent, modern digital identity
3. Enhanced User Journey: Provide custom navigational paths for global users, press, and event planners
4. Clear Content Hierarchy: Modular content design with components for easy updates and intuitive access

Design:

• Developed component libraries using Storybook for consistency across pages
• Created distinct navigation systems for global users, press, and meetings sections
• Designed a responsive layout optimized for mobile, tablet, and desktop devices
• Enhanced accessibility for diverse global audiences

Development:

• Rebuilt the unified platform on Drupal 10 for scalability and long-term maintainability
• Migrated content from legacy CMS to Drupal
• Integrated Mr. Sloth, a chatbot to assist users with real-time queries
• Used React.js for interactive elements
• Deployed on Pantheon for performance optimization
• Integrated Mailchimp for campaign management and GTranslate for multilingual support
• Executed pre-launch QA testing and resolved critical issues before deployment

The platform now delivers:

• A clean UI tailored for multiple audience groups
• Clear site architecture with intuitive navigation for global, press, and meetings users
• Fast load times and improved site speed
• Accessibility compliance ensures a wider reach
• Simplified backend workflows, enabling quicker content updates by non-technical users

• Enhanced user experience through a unified structure and dedicated navigation
• Reduced maintenance costs, with fewer support tickets post-launch
• Improved performance, with faster page load times and greater accessibility
• Scalable infrastructure, future-ready for feature enhancements
• Increased efficiency, as content teams now manage all sections from a single CMS

Also, Check out:

1. Drupal 9 content migration for a Florida city tourism website

2. Inspiration Travel: Modern Website & Booking Engine

3. Earth Journalism Network: Seamless Drupal 8 Migration

4. CarbonCheck Website Revamp: Achieving 12% More Traffic & 40% Lower Costs