Client Background and Mission
Spectrum Technologies manufactures advanced industrial laser systems for critical sectors, including aerospace, defense, rail, medical, and electronics. Spectrum Technologies 70 global experts provide precise, high-performing solutions for clients in highly regulated, mission-critical sectors.
Needs and Challenges
Spectrum Technologies faced multiple challenges that hindered operational efficiency and digital experience:
- The existing WordPress website was outdated and lacked essential functionalities.
- Spectrum Technologies required a multilingual website, including a fully functional and regulation-compliant Chinese version.
- There was a strong demand for workflow features and a robust CMS to help administrators streamline their processes.
- The company sought a secure, scalable CMS alternative to WordPress, favoring TYPO3 or Drupal.
- The project required ongoing hosting and maintenance support.
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Now comes the part, how we approached the challenge!
OpenSense Labs Approach
After a thorough assessment of business objectives, legacy constraints, and stakeholder requirements, OpenSense Labs recommended Drupal 10 as the ideal CMS. It aligned with Spectrum Technologies long-term goals of flexibility, scalability, security, and seamless system integrations.
Initial discussions also considered TYPO3 but were set aside due to Drupal’s stronger community support, translation workflows, and system integration capabilities. The final choice prioritized user experience, multilingual capabilities, and backend extensibility.
Strategy
Our strategy was shaped by Spectrum Technologies dual focus: global reach and localized compliance. We prioritized:
- Realignment of objectives to shift from a static, brochure-style website to an interactive, multilingual business platform.
- Enhancement of user journeys through clean, intuitive navigation and scalable content architecture.
- Implementation of a cohesive content hierarchy supporting multiple languages and customer roles.
- Comply with the latest cookie regulations, GDPR, and WC3 compliance, and local Chinese regulations for the .CN domain (PIPL).
Implementation Details
Design
- Redesigned the English site from the ground up, creating a modern interface aligned with Spectrum Technologies branding.
- Created a flexible, intuitive UI/UX framework, designed to support a seamless user journey across all devices.
- Implemented homepage video backgrounds with a light/dark mode toggle for improved interactivity.
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Development
- Built the new website in Drupal 10, leveraging PHP, Nginx, and MySQL for continuity and robustness.
- Integrated Google Analytics for the main site and Baidu Tongji for the Chinese version.
- Migrated content selectively for the English version; other languages were added using machine translation.
- Developed backend translation workflows, ensuring complete language coverage.
- Built a multi-site, multilingual support for English, Spanish, French, Simplified Chinese, and Traditional Chinese, hosted locally where required.
- Complied with all accessibility, data privacy, and regulatory standards across global and Chinese markets.
- Designed for mobile responsiveness and optimal load speeds with image optimization.
Before Our Intervention
- Outdated visual design lacking modern aesthetics and branding elements.
- Text-heavy pages with poor readability and little visual relief.
- Weak call-to-actions (CTAs) that fail to guide users effectively.https://typo3.org/
- Cluttered and layered navigation that can overwhelm or confuse users.
- Static interface with no animations or interactive elements.
- Lack of accessibility features like proper contrast and screen reader support.
- No visual feedback or user guidance to help users interact confidently.
The Result of Our Intervention
- Migrated from WordPress to a scalable, Drupal 10-based architecture.
- Implemented 5-language support with a hybrid of machine and manual translation.
- Launched mobile-optimized, fully responsive UI across all devices.
- Developed a compliant .CN domain with localized features for China.
- Achieved GDPR, WCAG, and PIPL compliance.
- Enhanced performance with faster load speeds and system optimization.
The Impact
OpenSense Labs delivered a transformative digital solution that empowered Spectrum Technologies to scale globally while maintaining regional compliance. The new platform achieved:
- 25% improvement in engagement and accessibility across regions.
- Seamless multilingual experience with five languages and region-specific content.
- Enhanced digital security and GDPR/PIPL compliance.
- Improved lead generation and user interaction through future-ready architecture.
This case study exemplifies OpenSense Labs' ability to handle high-complexity digital transformations while aligning with global operational needs and regulatory frameworks.