About the Role:
OpenSense Labs is seeking two Digital Marketing Specialists to enhance our content marketing and social media initiatives. This role emphasizes creating high-quality, technical content and managing social media engagement to effectively promote our expertise in Drupal and related services.
Key Responsibilities:
Content Marketing
- Research and write technical blogs, case studies, whitepapers, and website content focusing on Drupal, web development, and digital transformation.
- Ensure content aligns with industry trends, best practices, and OpenSense Labs' services.
- Optimize content for SEO, conduct keyword research, and enhance organic search visibility.
- Maintain an agile content pipeline to support marketing campaigns and business objectives.
- Collaborate with internal teams (developers, designers, sales) to generate relevant content topics.
Social Media Marketing
- Develop and implement social media strategies to increase brand awareness and audience engagement.
- Manage company profiles across LinkedIn, Twitter, and other relevant platforms.
- Promote content effectively through social media channels, ensuring maximum reach and engagement.
- Monitor industry trends and conversations to position OpenSense Labs as a thought leader in the Drupal community.
- Analyse performance metrics and refine strategies based on data insights.
Skills & Qualifications:
- 2-4 years of experience in technical content writing and social media management.
- Strong understanding of Drupal, web development, and related technologies (or a willingness to learn quickly).
- Ability to write clear, concise, and technically accurate content.
- Experience with SEO tools (DrupalFit, GA, GSC, SEMRush), content management systems (e.g., Drupal, WordPress), and social media management tools.
- Basic design skills (e.g., Canva, Adobe Suite) are a plus.
- Strong analytical and organizational skills.
Why Join Us?
- Opportunity to work in a dynamic and growing Drupal-focused IT company.
- Contribute to the Drupal community and establish thought leadership.
- Collaborative and innovative work environment.
- Competitive salary and flexible work arrangements.
If you're passionate about technical content and digital marketing in the tech industry, we'd love to hear from you!