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Digital Marketing Specialist (Content & Social Media)

  • Department Marketing & Sales
  • Employment Type Full Time
  • Location Delhi
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About the Role: 

OpenSense Labs is seeking two Digital Marketing Specialists to enhance our content marketing and social media initiatives. This role emphasizes creating high-quality, technical content and managing social media engagement to effectively promote our expertise in Drupal and related services. 

Key Responsibilities: 

Content Marketing 

  • Research and write technical blogs, case studies, whitepapers, and website content focusing on Drupal, web development, and digital transformation. 
  • Ensure content aligns with industry trends, best practices, and OpenSense Labs' services. 
  • Optimize content for SEO, conduct keyword research, and enhance organic search visibility. 
  • Maintain an agile content pipeline to support marketing campaigns and business objectives. 
  • Collaborate with internal teams (developers, designers, sales) to generate relevant content topics. 

Social Media Marketing 

  • Develop and implement social media strategies to increase brand awareness and audience engagement. 
  • Manage company profiles across LinkedIn, Twitter, and other relevant platforms. 
  • Promote content effectively through social media channels, ensuring maximum reach and engagement. 
  • Monitor industry trends and conversations to position OpenSense Labs as a thought leader in the Drupal community. 
  • Analyse performance metrics and refine strategies based on data insights. 

Skills & Qualifications: 

  • 2-4 years of experience in technical content writing and social media management. 
  • Strong understanding of Drupal, web development, and related technologies (or a willingness to learn quickly). 
  • Ability to write clear, concise, and technically accurate content. 
  • Experience with SEO tools (DrupalFit, GA, GSC, SEMRush), content management systems (e.g., Drupal, WordPress), and social media management tools. 
  • Basic design skills (e.g., Canva, Adobe Suite) are a plus. 
  • Strong analytical and organizational skills. 

Why Join Us? 

  • Opportunity to work in a dynamic and growing Drupal-focused IT company. 
  • Contribute to the Drupal community and establish thought leadership. 
  • Collaborative and innovative work environment. 
  • Competitive salary and flexible work arrangements. 

If you're passionate about technical content and digital marketing in the tech industry, we'd love to hear from you! 

 

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