More donations for Koshish Educational & Welfare Society India – thanks to Drupal

The Koshish Educational & Welfare Society (KEWS) , a nonprofit organization dedicated to the education of underprivileged children in India for over a decade, rebuilt its website in Drupal with the goal of increasing donations, improving usability, and simplifying maintenance.

overview

KEWS set out to redesign its digital presence to more effectively support its mission. In addition to a structural and design relaunch, the goal was to improve the admin and user experience.
OpenSense Labs implemented the new website based on Drupal . The new architecture enables faster processing – without dependency on developers . Post-launch support and maintenance ensured stable functionality.

Goals & Challenges

Like many NGOs, KEWS faced three key problems:

Low user activity on the website
Weak conversion rates for donations
Slow loading times

However, KEWS wanted to use the website specifically as a tool to achieve its mission – with limited resources but clear goals:

Improving design to increase interactions
Conversion tracking for more insight into user behavior
Optimizing performance for better user retention

Project structure

Design & architecture revision
Visual redesign, better structure, responsive layout for mobile devices, new admin interface for easy content creation by non-developers.
Support & Maintenance
Fixing technical errors to ensure stable and user-friendly operation.

Measures to increase user loyalty

Complete redesign of the website
Integration of optimized multimedia content (e.g., better image formats, lightbox for high-resolution images)
Testimonials and feature banners with slider function
Videos can be easily uploaded in the “Announcements” section
Time stamps at events & simplified registration
Integration of Google Lighthouse for performance analysis without developer assistance

Improve donation conversions

Introduction of admin analytics to evaluate user behavior and conversions
Site-wide “Donate Now” pop-ups using Drupal Modal module
Revised the donation button on the homepage for better visibility
User-friendly interface for creating your own campaign popups by non-technical people
Integration of the counter module for real-time analysis
Clearly structured donation fields (1000, 2000, 4000 ₹) + QR code for mobile donations

amount

Speed up loading times

Implementation of Google Page Speed Insights recommendations
Review and optimization of Core Web Vitals (mobile & desktop)
Use of a Content Delivery Network (CDN) for faster content delivery
Minimization of HTML/CSS files and reduction of external scripts
Integration of Drupal Blazy for loading time optimization and bandwidth reduction
Caching for faster access to static content (e.g. images)

Bug fixes & support

Monitoring server logs every 3 hours for early error detection
Analysis and elimination of the causes of technical problems
Regular monitoring of Drupal system logs
Correction of all identified errors to improve stability and performance

Result

Responsive, modern web design with improved user guidance
Better user experience through optimized content and clear analytics
Fast content workflow thanks to intuitive admin interface
Increased willingness to donate through optimized presentation and functions
Technically stable website through continuous maintenance & support