Bandhan Life Insurance Limited, previously called Aegon Life Insurance Company, is an Indian life insurance provider that offers both individual and group insurance, available online and offline.
Established in 2008, Bandhan Life Insurance operates as a mid-to-large enterprise in the financial services sector, Bandhan Life aimed to strengthen its digital presence with a modern, scalable, and secure platform to support business growth and enhance customer experience.
The project involved addressing multiple enterprise-level challenges:
- Migration and implementation of Drupal 11 with enterprise-grade stability.
- Managing a large volume of content across multiple product categories.
- Ensuring compliance with security, performance, and accessibility standards for a life insurance platform.
- Building a scalable architecture for future enhancements.
- Coordinating business, design, and technical stakeholders.
- Handling missing and out-of-scope URLs during sitemap finalization.
OpenSense Labs acted as the end-to-end digital implementation partner, delivering strategy, design collaboration, development, testing, and deployment. The approach included:
- Adopting a modular and scalable Drupal architecture.
- Prioritizing delivery of critical business pages (P1–P3).
- Ensuring alignment between business goals and technical execution for a life insurance enterprise platform.
- Maintaining flexibility for future enhancements and integrations.
A well-defined, phased approach was followed to streamline delivery, maintain alignment across teams, and ensure the project was delivered on schedule:
| Phase | Focus Area | Key Activities |
|---|---|---|
| Phase 1 | Discovery & Requirement Analysis | Understanding business requirements, defining project scope, and supporting sitemap creation and URL mapping. |
| Phase 2 | Design Finalization & Drupal 11 Setup | Finalizing UI design aligned with branding guidelines and setting up the Drupal 11 platform. |
| Phase 3 | Development & Integration | Building structured content types, implementing themes and templates, and integrating core functionalities. |
| Phase 4 | Testing & UAT | Quality assurance, content entry support, and user acceptance testing. |
| Phase 5 | Production Launch | Final deployment on client-managed AWS infrastructure and go-live. |
(All P1, P2, and P3 pages successfully delivered and live in production.)
Given below are the core design and development components that enabled Bandhan Life Insurance to deliver a seamless experience for the life insurance industry:
Design:
- Responsive, mobile-first design approach.
- Clean UI aligned with brand guidelines.
- Reusable components for consistency.
- Accessibility and usability best practices.
Development:
- Built on Drupal 11 with structured content types tailored for life insurance products and services.
- Custom themes and templates for key pages.
- Performance and security optimizations.
- SEO-friendly URLs and metadata management.
Technologies Used:
| Category | Tools |
|---|---|
| Frontend | CSS, JavaScript |
| CMS | Drupal (Twig templating engine) |
| Build Tool | Vite |
| UI Development | Storybook (v8.5) |
| Code Quality | ESLint, Stylelint |
| Components | Swiper Carousel, Lazysizes |
| CSS Processing | PostCSS |
| Backend | PHP |
| Database | MySQL |
| Version Control | Git |
| Hosting | AWS (client-managed infrastructure) |
The platform delivers a seamless and intuitive digital experience through:
- Structured and easy-to-manage content architecture.
- Consistent design using reusable components.
- Optimized performance and fast load times.
- SEO-friendly structure for better discoverability.
- Simplified navigation across life insurance products and informational pages.
- Successfully launched a modern Drupal 11 website for Bandhan Life Insurance.
- Delivered 100+ pages, including all priority pages (P1–P3).
- Improved content management efficiency for internal teams.
- Enhanced user experience and navigation.
- Established a scalable platform ready for future growth.
