Designing for sustaining attention

04/13/2021 - 18:01
Although establishing the difference between good and bad design can be difficult to put on paper, designing isn’t a homogeneous concept. This is primarily because something like design derives different reactions from all the people experiencing it, making the subject of its feedback extremely diverse. For this very reason, fields of design also acknowledge the importance of analysing UX (User… Read more

Getting familiar with cross cultural design

03/16/2021 - 17:44
Diversity and inclusion are both aspects that have been seeing gradual introduction in the physical as well as digital world. With companies and brands being called out for being non-inclusive every now and then, it has become quite a slippery slope to be non compliant to the overall ethics of inclusion, as one cannot possibly serve their customers without listening to them, or worse, not… Read more

Comprehensive Guide to Web Design

12/18/2020 - 06:17
The web has become a popular destination today. An average person tends to visit it plenty of times in a single day. From finding out the weather forecast to booking a cab or ordering in, you can do it all by exploring the different aspects of the web and enjoy doing so. However, have you ever wondered how our experience of the web is made enjoyable? A ten-year old and a seventy-year-old can find… Read more

Website Redesign Strategy: A Complete Guide

10/13/2020 - 16:24
The virtual sector has become increasingly prominent today. From trading shares to buying groceries, every single aspect of our life can be fulfilled in the virtual world. And do you know what lies at the heart of this world? Since it is online, you must be thinking that a website has to be at the core. And you are right to think so. A website is the foundation of every online business, from… Read more

Layout Builder vs Paragraphs

09/26/2020 - 19:00
Websites have overpowered the world of businesses today. There aren’t many business people left who do not have or want an online presence for their business. And websites are just the way to accomplish that. Now, building a website is not complicated at all, with just one youtube tutorial, you can do that. The tricky part is ensuring that it meets all the standards that the end user will desire… Read more

7 takeaways for driving millennials to your website

01/17/2020 - 12:48
The millennials are currently the largest population in the world right now, and they have large spending power. There are many characteristics of this generation that make them very important and one to keep around you and on your website. Yet, they are exposed to too much information daily that it’s easy for them to lose track of your website or not even realize its existence at all. It is… Read more

UX Challenges and Solutions 

09/27/2019 - 16:08
Today, design is the USP of change. User experience has captured the market space by a greater margin. It demands and reeks of quality over quantity. A compelling and moving design can make a huge difference in the message a brand wants to convey.  However, this puts a lot of load and control on the designers of GenX. Apart from the upside that the career in UX is offering, there are some… Read more

50+ Tips for Improving User Experience

08/21/2018 - 00:15
Who doesn’t like a great experience? In fact, many business models revolve around great experiences.  May it be fine dining or a mobile app, user experience sells like nothing else. In my experience, it is also the USP, in some situations.  With the help of our design team, we curated a set of helpful tips for improving on your website’s user experience.  Beginner tips  Modern navigation has… Read more
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