How customer data platform supports personalization

05/20/2020 - 17:49
Customer data platform provides a single view of all your customer data by gathering data from multiple sources. It gives you unique insights into the transaction and behaviour of the customers. Some of the CDPs may also provide other functions like marketing performance measurement analytics, content marketing, predictive modeling, or enterprise campaign management. Customer data platforms… Read more

10 Research-Backed Web Design Tips: How to Design a Website That Works

09/20/2019 - 17:07
Building a highly engaging site has become such a difficult process that it’s hard to determine the dos and don’ts of web design. You can find thousands of different opinions online, so inexperienced designers have a problem identifying the best practices.  There are, however, lots of science-backed web design practices that can help you to create an attractive website. In this post, we will… Read more

Learn How To Increase Your Website’s Number Of Subscribers

08/03/2019 - 12:19
Growing your business requires exposure: email lists, useful feedback and regular customers. You need people talk about and share your website – giving you more opportunities to make sales.  “Your email list is the most essential asset you can invest your time in to make your new online business grow. For upcoming brands, dedicate yourself to getting out there, otherwise other brands with… Read more

7 Tips on How to Engage Your Customers Through Social Media Strategy

06/12/2019 - 17:31
IntechnicSocial media marketing remains if not the most effective, then certainly the most engaging technique in your business arsenal. And, it’s not only because all your customers - past, current, and future - are socializing online every day. It’s also because they like talking to you, their favorite brand.  But what’s in it for you, expressed in numbers?  According to Ambassador, 71% of… Read more

Extract the power of Predictive UX with Drupal

11/30/2018 - 12:24
Perhaps it is not very surprising that in an age of austerity and a climate of fear about child abuse, new technology is being sought by social workers for help. The Guardian, news media, revealed that local authorities in the UK have been using machine learning and predictive modelling to intervene before children were referred to social services. For instance, local councils are building ‘… Read more

Web Personalisation with Drupal and Machine Learning

11/03/2018 - 16:33
A machine learning model, that could lead a driver directly to an empty parking spot, fetched the second prize in the Graduate level: MS category at the 2018 Science and Technology Open House Competition. It goes without saying that dreams of computer systems with godlike powers and the wisdom to use them is not just a theological construct but a technological possibility. And sci-fi éminence… Read more

Face-off: Drupal vs Sitecore Comparison

09/21/2018 - 20:02
A game of soccer is not shorn of any fanfare among the soccer lovers when the so-called English Premier League brings together the greatest players in the same team. And when two legendary players of different nations play together for the same franchise, fans often find it an arduous task to pick the champion of the champions. Choosing the best CMS for your business between Drupal and Sitecore… Read more

Decoding Drupal’s Supremacy in Enhancing the User Experience

08/29/2018 - 17:52
You might have to scratch your head to reminisce about the worst things transpired in your life as you try to keep them at bay. Few corking good moments spent with your best friend will be indelible for the rest of your life. A good experience stays with you for a long time. It is much the same way with the websites. A great user experience with the website not only makes it alluring to the… Read more

Audience Segmentation: The Ultimate Need Of Web Personalisation

07/30/2018 - 18:25
A stand-up comedian has this arduous task of presenting rib-tickling jokes to the audience but it involves proper strategy as well. He would talk about funny instances from the school life if the audience is packed with students. Or, he would talk about the patient-doctor relationship for an audience full of doctors. Business enterprises apply similar web personalisation strategy to tailor the… Read more

Devising content strategy for higher education websites with Drupal

07/23/2018 - 16:21
Betterment is just another form of change which brings with it a lot of goodness. Higher education sector strives hard to cultivate ingenious qualities into the mammoth amount of aspiring students who come to their premises to gain superabundance of knowledge. In this digital age, the website of an institution is the gateway for the prospective student to explore more about the universities. It… Read more
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