How customer data platform supports personalization

05/20/2020 - 17:49
Customer data platform provides a single view of all your customer data by gathering data from multiple sources. It gives you unique insights into the transaction and behaviour of the customers. Some of the CDPs may also provide other functions like marketing performance measurement analytics, content marketing, predictive modeling, or enterprise campaign management. Customer data platforms… Read more

Building A Design System At Scale

05/15/2020 - 12:00
When we enter a library, it's not very difficult to find the book we want to read. It is because libraries catalog and organize their collection in various ways. Such as subjects, genre etc.  Similarly, a design system is a classification of components and helps a company to build a superior user experience and strengthen their brand. The main idea of a design system is to help a company to… Read more

The Ultimate Guide To UX Writing

04/10/2020 - 13:11
Whether you work as a web developer, a content creator or a graphic designer, the User Experience (UX) aspect of your project is just as important as its functionality and back-end stability. According to Small Biz Genius, 88% of online users will outright leave a website and look for another due to bad UX, with 54% of users leaning toward personalized content writing rather than a cold and… Read more

Web design industry trends you need to know about in 2020

02/12/2020 - 19:04
Now that 2019 has gone, the new year comes with a lot of new trends that can attract visitors to your site. If you already have a website or you think about building one, you need to pay attention to the newest and hottest trends in web design this year.  You can hire a web design company that can help you design the website you want. But you can also get more information and build your own… Read more

UX Writing And Content Strategy: What’s The Difference

09/27/2019 - 16:06
Many people confuse UX writing and content strategy, and they are not to blame for it. Indeed, these two terms are very similar but very different at the same time. Here's what each of them is and how to differentiate between the two. What Is UX Writing? UX or user experience writing is all about the words used in a certain product. You can either see or hear these words while you are using the… Read more

How to Improve the UX of Your Website Content

08/22/2019 - 11:28
User Experience, or simply UX, is defined as the process of improving the usability and accessibility of a digital product such as a website to increase user satisfaction. While many people think that UX is mostly about fancy graphics and interactive content, in most cases the best experience simply means delivering the right kind of information in the right place. In this article, let’s focus… Read more

Conversational UI: Future of interfaces

06/07/2019 - 19:15
Alison Darcy developed Woebot, a text-chatbot therapist, that helps users challenge their distorted thinking and coaxes them to describe their moods more clearly. As it is only a software, it can be there at 2 a.m. in case you are having a panic attack and no therapist can or should be near you while you are in bed. This brings us to conversational UI (user interface) that can help us lead a… Read more

Drupal Bringing Justice to Your Law Firm Website

01/06/2019 - 17:45
Unequivocally, 21st century is considered as an innovative era, and there is no doubt to the fact that having a website contributes largely to the innovation.  Owning a website is like owning a business card, it is an essential segment that shouts “I am a professional, who is open for business”. So, if you have a website, it would typically be the very first interaction for an individual that… Read more

Content driven Commerce with Drupal 8: Another Feather in the Hat

12/18/2018 - 19:23
“Sometimes I would buy Vogue instead of dinner. I felt it fed me more."  — Carrie Bradshaw from The Sex and the City Consumer instincts have changed with time and so have market tactics. Today, the global brands not only selling the product, but they are also building a journey with the shopper, an impression that stays longer than the product (no pun intended).  When shopping online it’s… Read more

Extract the power of Predictive UX with Drupal

11/30/2018 - 12:24
Perhaps it is not very surprising that in an age of austerity and a climate of fear about child abuse, new technology is being sought by social workers for help. The Guardian, news media, revealed that local authorities in the UK have been using machine learning and predictive modelling to intervene before children were referred to social services. For instance, local councils are building ‘… Read more
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