Run to Glory: The Drupal Effect on High Performance Websites

Usain Bolt, in his last appearance at the World Track and Field Championships in 2017, stood third by a narrow defeat in the 100m race leaving behind a yawning gulf. Bolt finished the race just a hundredth of a second later than his fellow competitors. Every (nano)second counts! Such is the importance of speed that even a three-time Olympic gold medallist, Usain Bolt, had to bear the brunt of… Read more

UX Challenges and Solutions 

Today, design is the USP of change. User experience has captured the market space by a greater margin. It demands and reeks of quality over quantity. A compelling and moving design can make a huge difference in the message a brand wants to convey.  However, this puts a lot of load and control on the designers of GenX. Apart from the upside that the career in UX is offering, there are some… Read more

Interactive Screens: Drupal for Building Digital Signage Solution

Possibly the greatest ever digital signage advertising was created for British Airways which had it all. The advert, connecting to live flight information, displayed a child pointing up to the sky as an aeroplane flew above him. This was so cleverly done that the advert showed the flight number and its destination as well. What a great blend of entertainment and education using the latest… Read more

Lights, Camera and Action with Drupal

Ah! those days, when copies of movies were sold in the form of DVDs, fast forwarding and rewinding through the scenes made us feel that the power is all in our hands.  But with the evolution in technology and internet presence  (in terms of marketing a film), the need for a movie website has come a long way after witnessing a growth in streaming services.   Setting up a movie website means… Read more

2019 Guide to Improving Frontend Performance in Drupal

In his book Frontend Architecture for Design Systems, Micah Godbolt from Microsoft states there are four pillars of frontend architecture.   These four pillars are: Code - how to approach the HTML, CSS, and JavaScript of a design system  Process - processes for constructing an efficient and error-proof workflow Testing - creating a stable foundation on which your site is built and… Read more

How NLP & Drupal Can Be Combined To Provide The Best User Experience

Knowledge and reasoning have enabled machines to beat even humans while bringing new power to the web. Inspired by complex human autonomy, Artificial Intelligence (AI) is the perfect mix of science and art. The application of machine learning has advanced to an extent that it can read, understand, analyze and process the language. Siri, Cortana, Echo, and the Google Assistant are all great… Read more

50+ Tips for Improving User Experience

Who doesn’t like a great experience? In fact, many business models revolve around great experiences.  May it be fine dining or a mobile app, user experience sells like nothing else. In my experience, it is also the USP, in some situations.  With the help of our design team, we curated a set of helpful tips for improving on your website’s user experience.  Beginner tips  Modern navigation has… Read more

Approach your Mobile-First Design with This Guide

It’s always a battle when planning a website design. Your end goals, target audience, content, user experience, everything must align. It’s like a cloud of thoughts right inside your team’s head. It’s critical to optimize your website experience for the devices your audience is or will be using.  In this article, we will cover the approaches needed to address the mobile-first application design… Read more

Integrating Digital Asset Management with Drupal

Governance plays a pivotal role in the business workflow and is significant for the smooth functioning of an  organisation which is expanding at a steadfast pace. In this digitised world of organised chaos, demand for agile marketing has resulted in the accretion of digital assets to such an extent that some of them seem superfluous. Digital Asset Management (DAM) and Drupal can come together to… Read more