Making a marketing plan like a project manager

Project management is the application of several processes and methods to achieve specific objectives according to the criteria and parameters developed in design. The management has the delivery of results limited by time and budget. One of the main objectives of project management is to make sure that everyone involved in the project knows how to address the above issues and is aware of the… Read more

5 Most Useful Chatbot Marketing Trends in 2019

Why should you follow chatbot marketing trends?  Everyone is talking about them and their potential for online businesses, but should you really invest your time and money in a chatbot? After all, 80 percent of businesses are planning to use chatbots by 2020, which is incredible because this technology is comparably recent. And with artificial intelligence gaining momentum, chances are high… Read more

How can Marketers Leverage Drupal 8?

The marketing landscape vastly offers opportunities to drive business strategies that in turn influences the decision-making boundaries of an organization. Major marketers in the industry understand the importance of ease and efficiency when it comes to implementing processes and enhancing user experience. To their advantage, Drupal offers this faculty and flexibility to integrate tools that… Read more

Interactive Screens: Drupal for Building Digital Signage Solution

Possibly the greatest ever digital signage advertising was created for British Airways which had it all. The advert, connecting to live flight information, displayed a child pointing up to the sky as an aeroplane flew above him. This was so cleverly done that the advert showed the flight number and its destination as well. What a great blend of entertainment and education using the latest… Read more

Marketing to Developers : B2D

B2D (Business-to-Developer) model is a special and rare breed. Hardly people get into it with business intentions, they happen to run into it. They often begin as very small development projects, sometimes open-source, with a kernel of developers building a product to service their own needs, which gains some momentum and begins to grow.  In this sense, B2D companies are similar to pure consumer… Read more

Decoupled Drupal: A Marketer’s Paradise

Travel down the memory lane and think of your favourite restaurant you used to visit often. You might cherish the memories of sheer brilliance in the ambience as you walked in but never had to venture out to the back of the restaurant. The back of the restaurant houses items accessible to people working there and the main hall is for customers to experience the services. Decoupled Drupal almost… Read more