Exploring Content driven Commerce with Drupal

‘Retail therapy,’ an extremely common phrase in today’s era, can work wonders on lightening a person’s mood. The new 1000-thread count Egyptian sheets, when wrapped around you, can make the gloominess seem distant. The new Clavin Klein perfume can actually make your day seem more fragrant. And the new smart watch you just saw on Amazon has the potential of making you as fit as you want. So,… Read more

7 best practices for creating a great e-commerce website

Running a successful E-commerce website comes with a lot of pros, but also features a ton of challenges one must overcome. Arguably, the most challenging aspect of running an E-commerce website is having to wear multiple hats. Not only do you have to provide a quality service or product, but you also have to tackle stuff like marketing, writing content, and come up with SEO-optimized product… Read more

7 Tips for Creating SEO-Optimized Product Descriptions

Writing eCommerce-friendly titles and descriptions for your products is both an art and a science. Unfortunately, there’s no easy way to always get them just right. Do it one way and get penalized by the search engines, do it another and don’t gain any traction. What’s a marketer to do? No one ever said that eCommerce search engine optimization was easy—but remember that the core of your mission… Read more

Top E-commerce Themes for Drupal

Imagine, you visit a home decor store, the salesman would invite you in and persuade you to check out a product in their ambient surroundings. The complete decor and surroundings will be designed to highlight the product. The salesman would try to get across to you on why you should buy the product from their store and not from the store across the road. All this, that the salesman does, your… Read more

Important Modules for Your Drupal E-Commerce Website

E-commerce is not a core feature in Drupal, but the functionality can be achieved with third party contributed modules. These days, stores can't contend without offering great e-commerce alternatives, and 56% of in-store purchases are influenced by digital commerce. This implies, that if you aren't reaching out to your customers online you are not leveraging the opportunity of more than 50% of… Read more