How customer data platform supports personalization

Customer data platform provides a single view of all your customer data by gathering data from multiple sources. It gives you unique insights into the transaction and behaviour of the customers. Some of the CDPs may also provide other functions like marketing performance measurement analytics, content marketing, predictive modeling, or enterprise campaign management. Customer data platforms… Read more

Shaping Future With Customer Data Platforms

With a lot of marketing and customer satisfaction endeavors being made in the direction of improving the customer experience, technology has come to be of utmost aid. The data gathering innovations have led to a lot of revelations in the recent past. The availability of a huge amount of data has also led to remarkable improvements for the organizations optimizing it and has become an indicator of… Read more

How to Improve the UX of Your Website Content

User Experience, or simply UX, is defined as the process of improving the usability and accessibility of a digital product such as a website to increase user satisfaction. While many people think that UX is mostly about fancy graphics and interactive content, in most cases the best experience simply means delivering the right kind of information in the right place. In this article, let’s focus… Read more

Interactive Screens: Drupal for Building Digital Signage Solution

Possibly the greatest ever digital signage advertising was created for British Airways which had it all. The advert, connecting to live flight information, displayed a child pointing up to the sky as an aeroplane flew above him. This was so cleverly done that the advert showed the flight number and its destination as well. What a great blend of entertainment and education using the latest… Read more

Extract the power of Predictive UX with Drupal

Perhaps it is not very surprising that in an age of austerity and a climate of fear about child abuse, new technology is being sought by social workers for help. The Guardian, news media, revealed that local authorities in the UK have been using machine learning and predictive modelling to intervene before children were referred to social services. For instance, local councils are building ‘… Read more

Building Strong Roots of Digital Customer Experience with Drupal

As a part of the audience, we unanimously measure the quality of experience by one simple factor - how long does it take to get what we want. Right? In today’s customer experience economy, organizations are no longer compared on the basis of their direct competition, but they are compared on the basis of the services they provide to their end users. And according to the National Retail… Read more

Decoupled Drupal: A Marketer’s Paradise

Travel down the memory lane and think of your favourite restaurant you used to visit often. You might cherish the memories of sheer brilliance in the ambience as you walked in but never had to venture out to the back of the restaurant. The back of the restaurant houses items accessible to people working there and the main hall is for customers to experience the services. Decoupled Drupal almost… Read more