How customer data platform supports personalization

05/20/2020 - 17:49
Customer data platform provides a single view of all your customer data by gathering data from multiple sources. It gives you unique insights into the transaction and behaviour of the customers. Some of the CDPs may also provide other functions like marketing performance measurement analytics, content marketing, predictive modeling, or enterprise campaign management. Customer data platforms… Read more

Shaping Future With Customer Data Platforms

11/21/2019 - 16:36
With a lot of marketing and customer satisfaction endeavors being made in the direction of improving the customer experience, technology has come to be of utmost aid. The data gathering innovations have led to a lot of revelations in the recent past. The availability of a huge amount of data has also led to remarkable improvements for the organizations optimizing it and has become an indicator of… Read more
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