CDP and Consumer Data Privacy

09/04/2020 - 18:13
"Constant data breaches and scandals have brought new attention to Customer Data Platform (CDP) with the business Martech stack to create a positive and personalized customer journey". The era of Customer Data Platform aka CDP is just the onset of a commerce engine that serves a pivotal role in data privacy compliance. The market for CDP is augmenting at a rapid rate fueled by the desire to… Read more

Choosing CDP over CRM: Explainer

08/07/2020 - 12:48
From wearable fitness devices to Wi-Fi accessible programmable home thermostats and smart refrigerators, consumers anticipate aspects of their daily lives to connect digitally to products and services. With this, they hope to remain relevant in addition to being seamless, frictionless and non-intrusive. Organisations operating in this digital world have to deliver contextually relevant and highly… Read more

How to successfully implement CDP

07/18/2020 - 12:07
For years, marketing executives have gone after an elusive 360-degree view of their customers. Today, the very nature of customer data analytics and designing the customer experience is evolving drastically within the organisations. In the marketing technology space, the adoption of customer data platforms (CDPs) is quickly gaining momentum. Serving as a central repository for all the customer… Read more

How to choose the right Customer Data Platform

07/17/2020 - 11:48
Customer touchpoints are ballooning and making data collection more fragmented. The risk of a garbled customer view is increasing too. With a lack of joined-up data solution, organisations find it difficult to offer personalised interactions to the consumers. With such a huge focus being put on enhancing the customer experience, businesses have been looking for a way to store, organise and get… Read more

How to know if a CDP is right for your organisation?

07/10/2020 - 23:00
In this age of digital transformation, there is one thing that every organisation agrees upon - there is a cornucopia of data available about our customers. A superabundance of data is coming out of everything and everywhere. When customers call your company, leverage your product, interact with your social media posts, visit your website, they are creating a data profile about themselves. Yet,… Read more

How customer data platform supports personalization

05/20/2020 - 17:49
Customer data platform provides a single view of all your customer data by gathering data from multiple sources. It gives you unique insights into the transaction and behaviour of the customers. Some of the CDPs may also provide other functions like marketing performance measurement analytics, content marketing, predictive modeling, or enterprise campaign management. Customer data platforms… Read more

Shaping Future With Customer Data Platforms

11/21/2019 - 16:36
With a lot of marketing and customer satisfaction endeavors being made in the direction of improving the customer experience, technology has come to be of utmost aid. The data gathering innovations have led to a lot of revelations in the recent past. The availability of a huge amount of data has also led to remarkable improvements for the organizations optimizing it and has become an indicator of… Read more
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