Choosing CDP over CRM: Explainer

From wearable fitness devices to Wi-Fi accessible programmable home thermostats and smart refrigerators, consumers anticipate aspects of their daily lives to connect digitally to products and services. With this, they hope to remain relevant in addition to being seamless, frictionless and non-intrusive. Organisations operating in this digital world have to deliver contextually relevant and highly… Read more

Integrating Drupal and Salesforce? Surely a win-win for you.

The number eight in bible signifies resurrection and regeneration, a digit that implies “New beginnings”  Just like the resurrection of Drupal which loudly announced its new inceptions as a content management system, and its ability to connect with Saas CRM like Salesforce.  Salesforce is like the heart for most of the business that has allowed them to handle there sales data at one stop and… Read more

Efficacy of Drupal in building SaaS

Girish Mathrubootham launched his startup Freshdesk, a software-as-a-service (SaaS) venture, with Shan Krishnasamy in a small conference room of his friend’s office. Its staggering growth in a short span of time coerced them to move to a suburb and convert a warehouse into an office. Subsequently, they went on to have a proper office. With a humongous rise in stature, they had to literally break… Read more