Is keyword still key to a successful SEO strategy?

03/16/2020 - 12:02
Google keeps improving its search engine algorithms to help make people’s lives better. It is constantly indexing more and more factors to get people the most accurate results on its Search Engine Results Page (SERP). In its ever-upgrading system, digital marketers might wonder, are keywords still key to a successful SEO strategy? Search engine algorithms have changed dramatically over the years… Read more

How to improve SEO rankings with backlinks

02/19/2020 - 16:07
Search engine optimization is crucial for every website. It lies at the core of how well your website performs, how many views you get, and how many sales you make. One of the best ways to improve your SEO is by building your backlink profile. Here is how to skyrocket your SEO rankings with backlinks. 1. Mind the Quality of Your Content High-quality content always attracts more backlinks than… Read more

Predicting the Future of Content Marketing 

11/01/2019 - 15:06
Analysis shows that 5% of branded content garners 90% of total consumer engagement. The Art of Content Marketing In the marketing business, everyone wants to future-proof their content and create high consumer satisfaction. The amount of significance content is getting, no wonder it has become the king of all strategies. However, it also puts a lot of pressure on the kind and format of content… Read more

Digital Marketing Trends: AI vs Human Copywriters

10/04/2019 - 16:19
Can you believe that, even though there are millions of people active online, the number of subscribers continues to increase every day? According to Invespcro, half of the world’s population will be using mobile devices to access the internet by 2020, while the percentage of the U.S. population with a social network profile will increase to 75% by the same year. Ecommerce is becoming… Read more

UX Writing And Content Strategy: What’s The Difference

09/27/2019 - 16:06
Many people confuse UX writing and content strategy, and they are not to blame for it. Indeed, these two terms are very similar but very different at the same time. Here's what each of them is and how to differentiate between the two. What Is UX Writing? UX or user experience writing is all about the words used in a certain product. You can either see or hear these words while you are using the… Read more

Devising content strategy for higher education websites with Drupal

07/23/2018 - 16:21
Betterment is just another form of change which brings with it a lot of goodness. Higher education sector strives hard to cultivate ingenious qualities into the mammoth amount of aspiring students who come to their premises to gain superabundance of knowledge. In this digital age, the website of an institution is the gateway for the prospective student to explore more about the universities. It… Read more
Subscribe to content strategy