CDP and Consumer Data Privacy

09/04/2020 - 18:13
"Constant data breaches and scandals have brought new attention to Customer Data Platform (CDP) with the business Martech stack to create a positive and personalized customer journey". The era of Customer Data Platform aka CDP is just the onset of a commerce engine that serves a pivotal role in data privacy compliance. The market for CDP is augmenting at a rapid rate fueled by the desire to… Read more

Choosing CDP over CRM: Explainer

08/07/2020 - 12:48
From wearable fitness devices to Wi-Fi accessible programmable home thermostats and smart refrigerators, consumers anticipate aspects of their daily lives to connect digitally to products and services. With this, they hope to remain relevant in addition to being seamless, frictionless and non-intrusive. Organisations operating in this digital world have to deliver contextually relevant and highly… Read more

How to know if a CDP is right for your organisation?

07/10/2020 - 23:00
In this age of digital transformation, there is one thing that every organisation agrees upon - there is a cornucopia of data available about our customers. A superabundance of data is coming out of everything and everywhere. When customers call your company, leverage your product, interact with your social media posts, visit your website, they are creating a data profile about themselves. Yet,… Read more
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