How To Write Great B2B Copy And Get Conversions

07/26/2019 - 14:04
Copywriting for consumers and copywriting for B2B businesses can be quite different. But this doesn’t mean that the same tricks don’t apply - they just have to be slightly modified. You see, in B2B, one person isn’t the only decision maker, there are more of them. So, you are not supposed to impress just one person but more of them. The decision is collective. Here are some of the best tips for… Read more

Audience Segmentation: The Ultimate Need Of Web Personalisation

07/30/2018 - 18:25
A stand-up comedian has this arduous task of presenting rib-tickling jokes to the audience but it involves proper strategy as well. He would talk about funny instances from the school life if the audience is packed with students. Or, he would talk about the patient-doctor relationship for an audience full of doctors. Business enterprises apply similar web personalisation strategy to tailor the… Read more
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