Job Details

Your Roles and Responsibilities

As a Product Marketer, you will be responsible for:

 

  • Develop comprehensive marketing plans for sales and marketing teams
  • Building on product messaging that sets our product apart from competitors 
  • Create content such as case studies, videos, website copy, and blog posts
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Communicate the value of new products and services to the sales and marketing team
  • Assist sales on calls when appropriate to provide deeper dives into the product
  • Develop and implement branding and promotional activities around a product launch
  • Obtain insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
  • Test new features and share suggestions on product improvisation
  • Manage social media handles 

Job Requirements

 

  • Bachelor’s Degree in IT, Marketing, or related field
  • 1+ year of product marketing experience with demonstrated success in positioning and launching products
  • Proven history of creating effective marketing programs
  • Excellent written and verbal communication skills, possibly including some copywriting skills
  • Excellent time management and project prioritization skills
Department :
Marketing & Sales
Employment Type :
Full Time
Location :
New Delhi, IN
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